Seesmic suffered from an inconsistent brand and UI style across their multiple tools and properties. We fixed that. They wanted to appeal to an enterprise audience and needed to clean up and streamline their brand presence and UI style. We refreshed the logo and identity and then delivered a comprehensive UI system to apply across their tools. We then applied that UI system to a complete redesign and development of Seesmic.com.
A visual system to unify and attract enterprise customers
Each of Seesmic’s products had been designed and developed by different people across the team and it showed. The look was dark and cluttered, and didn’t align with the enterprise audience they were targeting. To start, we reduced the logo to a simple but strong word mark, and relegated the Seesmic raccoon “mascot”, to a watermarked supporting brand asset, instead of the primary mark. We then created a UI system that was bright and bold, and communicated the power and agility that Seesmic offered.